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Nebul Global

Nebul is a global architectural firm and urban-planning firm based in Pretoria, South Africa.
With the increasing population and extreme urbanisation which has been said to grow by 80 million people every year, Nebul is aiming to redefine it’s focus towards sustainable projects in line with the latest advancements in technology and environmental practices by “building the future today”.

Most significant pain points during the booking process

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Overall, I learned that the most common pain points of using hotel booking apps were:

There is a need for improvement in the search entry and results screens (65% of users stated).
Occasionally, an excess of information and choices can lead to data saturation, leading to users looking elsewhere (25%+ of users stated).
Additional research is needed during the process to find everything the user is looking for (45% of users stated)
Fluctuations in price and undisclosed additional costs can lead to distrust of the app (55% of users stated).
With these critical pain points in mind, the app’s design prioritized:
Enhancing the entire booking process.
Emphasizing seamless navigation.
Concise information delivery.
An improvement in pricing transparency.

Tools used during the process

Online Survey

To stay ahead in the industry, Nebul seeks to redefine its focus by prioritizing sustainable projects aligned with cutting-edge technology and environmental practices, embodying its commitment to 'building the future today.' The problem lies in successfully navigating this shift in focus while ensuring operational efficiency and maintaining a competitive edge in the evolving architectural landscape."

Check results

Usability test

Watch the usability test part 1

Watch the usability test part 2

Note taking and affinity diagram

Discover all of my notes & the affinity diagram

Customer Journey Map

View the map

Flow diagram

Check the flow diagram

Design sketches

View all my sketches

Prototype

To experience everything fully, please view the prototype in Figma or in a fullscreen browser.

View on Figma

Main design choices

Annotated prototype

View on Figma

Reviews

Let's see my
mentors opinion

Let’s Collaborate

HOTLINE DESIGNS.

by Daniel Foldes

Daniel Foldes

2024

Let’s
Collaborate

Daniel Foldes

2024

Let’s
Collaborate

HOTLINE DESIGNS.

by Daniel Foldes

Daniel Foldes

2024